Legacy Version (1.0) | WeatherAds Help Center

How WeatherAds Works

Is it possible to copy over weather targeting across multiple campaigns (batch target)?

We are in the process of building out a bulk targeting feature. In the meantime, we can batch target campaigns for our paying clients.

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Can I display dynamic weather information within my ad?

The ability to display dynamic weather data within the ad itself is a feature that we will be rolling out soon.

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Do you have any reporting available within WeatherAds?

Getting reports on how weather impacts your digital marketing campaigns and the amount of time your ads were shown.

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How do I launch my weather targeting?

Best practices for launching a weather adaptive campaign in AdWords and Facebook

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Can I create my weather targeting without launching my campaigns just yet?

Here's how you set your weather targeting live without activating your campaigns. Alternatively, you can 'save and preview' your settings.

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How frequently does WeatherAds update my campaigns?

WeatherAds makes changes to your AdWords and Facebook campaigns hourly, 24 / 7 / 365, based on latest weather data.

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What do the blue, green and red circles on the map mean in the preview screen?

The circles on the map indicate where your ads are being shown and paused, and your bids being modified up or down.

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What are the meteorological values for each weather condition?

Here's a description for each of the weather conditions, and what values constitutes light, moderate and heavy amounts.

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I want to pause or end my weather targeted campaign. How do I do this?

WeatherAds can reactivate a paused campaign if you do not switch off your weather targeting first. Please read these instructions...

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How does WeatherAds work?

WeatherAds lets you apply weather based triggers to your AdWords, Facebook and Instagram campaigns. Here's how it works...

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Does WeatherAds work in my country?

WeatherAds is a global service meaning it works in every country that the Facebook or AdWords platform is compatible with.

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Can you target based on a single location rather than your audience’s weather?

WeatherAds lets users trigger ads in all their geo targets based on the weather in one location.

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Is WeatherAds a script?

WeatherAds is not a script, it's a self-serve platform that lets you add automated weather triggers to your AdWords and Facebook campaigns.

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Will my clients know I'm using WeatherAds?

Your clients will not be able to see your connection to WeatherAds.

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What verticals get the best lift from weather based advertising?

Weather affects sales of over 30% of all products and services. Here's all the different industries that are impacted by weather.

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Can you target based on past & forecast weather as well as current?

With WeatherAds you can trigger ads and automate bid adjustments before, during, and after any type of weather event.

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Is there a way to target ads by weather on Facebook and AdWords without using a tools like WeatherAds?

Neither AdWords or Facebook have inbuilt weather targeting capabilities. WeatherAds is the easiest, cheapest, and most powerful tool.

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Can I switch ads on and off based on weather as well as change bids?

WeatherAds enables you to play/ pause ads based on the weather, as well as automate bid adjustments based on weather as well.

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Connecting Facebook, Google Ads and DV360 with WeatherAds

Can I connect multiple Facebook or AdWords accounts with WeatherAds?

You can connect multiple client accounts with your WeatherAds account, as long as they are under the same MCC or Business Manager account.

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I‘m having trouble syncing AdWords/ WeatherAds won’t accept customer ID

Having issues syncing AdWords in WeatherAds or entering your customer ID?

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Does WeatherAds work with MCC and Business Manager accounts?

WeatherAds works with agency-level accounts such as Facebook Business Manager and AdWords MCC, as well as standard accounts.

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I connected the wrong Google or AdWords account with WeatherAds

Here's a troubleshooting guide if you have accidentally synced the wrong Google account with WeatherAds.

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I don’t have a Facebook or AdWords account. Can I still use WeatherAds?

You cannot use WeatherAds without an active Facebook Ads or Google AdWords account.

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I connected the wrong Facebook account with WeatherAds

If you think you've connected the wrong Facebook account with WeatherAds, here's what you need to do to resolve the issue.

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Which Facebook account should I connect with WeatherAds?

Should you connect your 'real person' Facebook account or your 'business' Facebook account with WeatherAds?

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Setting Up Your Geo Targeting

Where do I set my geo targeting?

Your geo targeting is set in AdWords (campaign level) or Facebook (ad set level). WeatherAds works with most types of geo targeting.

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What types of geo targeting does WeatherAds work with?

Here’s a full list of the types of geo targeting that are compatible with WeatherAds for AdWords and Facebook campaigns:

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How granular do my geos have to be for WeatherAds to work?

Your geos can be as broad (e.g. country) or as granular (e.g address) as you like, as long as the format is compatible with WeatherAds.

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How does WeatherAds work if I’m targeting an entire country?

Here's how weather targeting works for country-wide campaigns, and how WeatherAds divides your geos up into weather targetable regions.

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How granular will my weather targeting be for a USA wide campaign?

For a USA-wide campaign in AdWords, your weather targeting will be at county-level granularity, rather than city level.

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How do I change my geo targeting settings for a campaign with live weather targeting?

How to make changes to your geo targeting settings if your campaign is switched on in WeatherAds.

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Importing and Removing Your Campaigns In WeatherAds

Can I sort my campaigns and ad sets by account in WeatherAds?

If you have multiple client accounts under your Business Manager or MCC, here's how to view your campaigns by account in WeatherAds.

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How can I choose which Facebook ad account I want to import campaigns from?

You can toggle between your Facebook client accounts in the ‘Import Campaigns’ screen.

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How do I remove a campaign from WeatherAds?

To remove a campaign or ad set from WeatherAds, click 'import campaigns' and then navigate to 'remove campaigns' tab.

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Creating Your Weather Targeting Rules

What are the weather targeting filters and how do they work?

An explanation of how weather targeting filters work, and why you might want to create more than one.

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How do time frames work for weather targeting?

How to use the past, current, and forecast time frame settings to trigger ads before, during, or after a weather condition has occurred.

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What location's weather are the filters based on?

A quick explanation on how weather targeting works in WeatherAds and who's weather you are targeting on.

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How often does the weather condition have to happen over the time frame for my ads to trigger?

By default the weather condition has to occur only once over your selected time frame. This can be changed in the 'advanced settings'.

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Integrations With Other Platforms

What platforms does WeatherAds work with?

Here are all the platforms that WeatherAds currently integrates with along with some that are on our immediate road map.

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Does WeatherAds work with Google DoubleClick Bid Manager (DBM)?

Weather targeting for programmatic campaigns and Google DBM

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Can we connect our DSP to WeatherAds?

WeatherAds integrates with DoubleClick Bid Manager, but not any other demand side platforms (DSPs).

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Does WeatherAds integrate with any email marketing platforms?

Does WeatherAds integrate with any ESPs like Marketo, Mailchimp, Salesforce Marketing Cloud, Constant Contact, Fishbowl etc?

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Can I use WeatherAds with Google AdSense or DoubleClick for Publishers (DFP)?

WeatherAds is doesn’t have any supply-side integration at the moment although this is on our roadmap.

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Does WeatherAds work with YouTube?

The AdWords API doesn't allow access to YouTube in a way that can be used for weather targeting (although hopefully this will change soon).

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Can I use WeatherAds for my own websites?

Will WeatherAds work with my website, eCommerce store, or network of sites through an SSP?

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Does WeatherAds work with Bing?

WeatherAds doesn’t currently integrate with Bing, although this is an integration that we're building out.

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Does WeatherAds integrate with the Weather Channel or Accuweather?

WeatherAds lets you run weather adaptive ads through AdWords, DBM, Facebook, and Instagram - a better way to advertise than on TWC.

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Does WeatherAds work with other campaign management software?

Can you use WeatherAds in conjunction with Kenshoo, Marin Software, Adobe Marketing Cloud, Acquisio, etc?

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Managing Your Account

Can I add multiple users to my WeatherAds account?

Multi-user accounts are coming soon to WeatherAds!

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How do I cancel my WeatherAds account?

You can upgrade, downgrade or cancel your WeatherAds account at any time. Here's how to cancel your WeatherAds account...

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Does my account stay active if I cancel it?

When you cancel your WeatherAds subscription your account stays active, so you can still log in to it. However, you can't weather target.

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Google AdWords Weather Targeting FAQs

What advantages does WeatherAds offer over AdWords weather based scripts?

WeatherAds wins over weather scripts hands down - it's more powerful, more reliable, has better features, and is the cheaper solution.

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Does WeatherAds work with additional bid modifiers such as geo bid adjustments or device bid adjustment?

WeatherAds will work in conjunction with other bid adjustments in AdWords, however it will override any geo based bid adjustments.

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Does WeatherAds work with Universal App Campaigns?

WeatherAds likely won’t work for UAC in AdWords, however, there is an easy workaround...

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Does WeatherAds work with Target CPA and automated bidding in AdWords?

Using WeatherAds with Target CPA or other automated bidding strategies in AdWords

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Should I use Automated Bidding or Weather Based Bidding in AdWords?

If your business is weather sensitive, targeting ads based on weather will drive the most clicks, conversions and sales.

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Does WeatherAds work for Gmail Ads campaigns in AdWords?

WeatherAds works for all types of AdWords display campaigns and will work with Gmail Ads Campaigns.

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Facebook Ads Weather Targeting FAQs

Why can't I increase and decrease bids based on weather for Facebook campaigns

Why there are no bid modifiers for Facebook weather targeting filters in WeatherAds

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Why can't I add more than one filter for Facebook campaigns

Why you can't add multiple weather targeting filters for a Facebook campaign, but you can for AdWords.

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Why am I getting Facebook notifications that my ads are approved?

These Facebook notifications are completely normal and can be disabled from within Facebook's notification settings.

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Do I turn on my campaigns prior to building the conditions in Weather Ads or will Weather Ads automatically turn them on?

For Facebook, we recommend having your campaign switched on, but have your ad sets switched off before importing them into WeatherAds.

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Why do I get the message "Your ad set geo targeting settings in Facebook cover too broad an area?”

You are trying to target too vast an area within your Facebook ad set, e.g. multiple states or an entire country. Here's how to fix....

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Best Practices and General FAQs

Is WeatherAds pausing my campaign in AdWords and Facebook?

WeatherAds can make your campaign inactive in AdWords or Facebook if your weather targeting rules are not met

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Can WeatherAds pause my AdWords Campaign / Facebook ad set?

WeatherAds can temporarily deactivate your campaign or ad set if your weather targeting rules are not matched in any of your locations.

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I’m seeing the same filter twice for one of my campaigns. Is this going to affect my ads?

The filter duplication is a known bug that does not affect your ads or weather targeting in any way.

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Is there a way to analyse how weather impacts my campaigns?

We are launching a weather analytics and intelligence feature soon for your campaigns.

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How do I measure the ROI from weather targeting my campaigns?

Here's a guide on how to calculate the value you're getting from WeatherAds, and how to measure the impact of weather on your campaigns.

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Can I apply weather triggers at the ad or ad group level instead of campaign level?

Applying weather triggers to your ads, having different weather based creative, and using a generic 'always on' ad.

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Can I adjust campaign budgets (rather than bids) based on weather conditions?

It is not possible to adjust daily budgets based on weather, but there is a workaround...

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Does WeatherAds work with other types of targeting in Facebook or AdWords?

You can layer weather targeting on top of most other types of targeting clusters in AdWords and Facebook, with a few exceptions...

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Can I use WeatherAds for retargeting campaigns?

WeatherAds can be combine with remarketing campaigns across Display, Social and Shopping.

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Can I make changes to my campaign whilst WeatherAds is running?

You can make changes to you most aspects of your AdWords or Facebook campaigns without issue, except for your geo targeting settings.

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Our Global Weather Data

How accurate/ granular is your weather data?

Our raw weather data comes from NOAA. It is global data with millions of data points worldwide. It is of the highest quality and accuracy.

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Where do you get your weather data from?

WeatherAds uses enterprise grade weather data to enable advertisers to trigger ads and automate bidding decisions.

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Can I target on pollen/ air pollution?

Are you looking to target your audience or make bid adjustments based on either pollen count or air pollution levels?

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What weather conditions can I target on?

Here are all the weather conditions you can use to create your weather targeting rules, along with normal and probability triggers.

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Is your weather targeting global?

WeatherAds will work in your country. We use global weather data and have worldwide coverage for weather targeting your ads.

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Is there any way I can check the accuracy of your weather data?

If you are looking to check the accuracy of our weather data, here is a weather website which you can use..

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Plans, Pricing and Billing

How does pricing work?

Pricing is a flat monthly fee based on the total spend across all weather targeted campaigns run through WeatherAds (AdWords & Facebook).

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How much does WeatherAds cost?

The cost of WeatherAds depends on your total monthly spend for all campaigns you wish to weather target (across both AdWords and Facebook)

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How is my spend calculated?

This is your total monthly spend across all campaigns running live weather targeting on them, not all the campaigns in your account.

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Is access to AdWords, Facebook and Instagram weather targeting included in all Plans?

WeatherAds gives you access to AdWords, Facebook & Instagram weather triggers under all the plans.

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Is there a minimum spend to run a campaign with WeatherAds?

There is no minimum spend to use WeatherAds, however, each plan has a maximum monthly spend limit.

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Can I pay by invoice?

WeatherAds does offer an invoicing option. Here's how to set up your invoice payment and activate your account

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What if my monthly spend is more than $30K?

If you think you'll be on the enterprise pricing please get in touch and we'll send you the enterprise pricing plans.

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Can I use a single WeatherAds subscription for multiple client accounts within my MCC account?

Once you connect your MCC with WeatherAds, you can import any campaign(s) from any sub account(s) for weather targeting.

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How does pricing work with an MCC or Business Manager account?

Once you connect your MCC, you can cherry pick which campaigns from which accounts you wish to import into WeatherAds for weather targeting.

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Can I use by PayPal to pay for WeatherAds?

We don't currently offer Paypal as a payment method. it is something we will be adding within the coming weeks.

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If I upgrade during my free trial, do I still get my 15 days of free use?

You can upgrade to a paid plan at any point during your free trial period and you will still get the remaining days free of charge.

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Do you offer any discounts for charities or non-profits?

Yes, we offer discounts to non-profit organisations on a case by case basis.

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Partnerships

Do you offer a managed service?

We do not buy any media on your behalf or manage your campaigns. We do however have an awesome customer success team to support you.

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Does WeatherAds have an affiliate program?

WeatherAds does not currently offer an affiliate program.

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We want to discuss partnership opportunities with WeatherAds

We are always open to discussing business opportunities so please reach out to us.

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Does WeatherAds have a white label solution or reseller program

Currently we are not offering white label solution or reseller program.

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About WeatherAds

Can I schedule a call or demo of your product?

Here's how to schedule a quick call with us or book a live demo of WeatherAds

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I’m looking for a WeatherAds one-pager/ presentation doc

You can download the WeatherAds one-sheeter, which is available in a number of different languages.

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Do you have any case studies you can send me?

We have a number of case studies relating to weather based marketing campaigns across a variety of different verticals...

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Is WeatherAds owned by Weather Unlocked?

WeatherAds and Weather Unlocked are owned by the same parent company.

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