Legacy Version (1.0)

Legacy docs for the outdated version of WeatherAds (version 1.0). This version is no longer supported and is due to be sunsetted over the coming months.

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98 articles in this collection
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How WeatherAds Works

Is it possible to copy over weather targeting across multiple campaigns (batch target)?

We are in the process of building out a bulk targeting feature. In the meantime, we can batch target campaigns for our paying clients.
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Updated over a week ago

Can I display dynamic weather information within my ad?

The ability to display dynamic weather data within the ad itself is a feature that we will be rolling out soon.
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Updated over a week ago

Do you have any reporting available within WeatherAds?

Getting reports on how weather impacts your digital marketing campaigns and the amount of time your ads were shown.
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Updated over a week ago

How do I launch my weather targeting?

Best practices for launching a weather adaptive campaign in AdWords and Facebook
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Updated over a week ago

Can I create my weather targeting without launching my campaigns just yet?

Here's how you set your weather targeting live without activating your campaigns. Alternatively, you can 'save and preview' your settings.
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Updated over a week ago

How frequently does WeatherAds update my campaigns?

WeatherAds makes changes to your AdWords and Facebook campaigns hourly, 24 / 7 / 365, based on latest weather data.
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Updated over a week ago

What do the blue, green and red circles on the map mean in the preview screen?

The circles on the map indicate where your ads are being shown and paused, and your bids being modified up or down.
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Updated over a week ago

What are the meteorological values for each weather condition?

Here's a description for each of the weather conditions, and what values constitutes light, moderate and heavy amounts.
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Updated over a week ago

I want to pause or end my weather targeted campaign. How do I do this?

WeatherAds can reactivate a paused campaign if you do not switch off your weather targeting first. Please read these instructions...
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Updated over a week ago

How does WeatherAds work?

WeatherAds lets you apply weather based triggers to your AdWords, Facebook and Instagram campaigns. Here's how it works...
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Updated over a week ago

Does WeatherAds work in my country?

WeatherAds is a global service meaning it works in every country that the Facebook or AdWords platform is compatible with.
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Updated over a week ago

Can you target based on a single location rather than your audience’s weather?

WeatherAds lets users trigger ads in all their geo targets based on the weather in one location.
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Updated over a week ago

Is WeatherAds a script?

WeatherAds is not a script, it's a self-serve platform that lets you add automated weather triggers to your AdWords and Facebook campaigns.
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Updated over a week ago

Will my clients know I'm using WeatherAds?

Your clients will not be able to see your connection to WeatherAds.
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Updated over a week ago

What verticals get the best lift from weather based advertising?

Weather affects sales of over 30% of all products and services. Here's all the different industries that are impacted by weather.
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Updated over a week ago

Can you target based on past & forecast weather as well as current?

With WeatherAds you can trigger ads and automate bid adjustments before, during, and after any type of weather event.
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Updated over a week ago

Is there a way to target ads by weather on Facebook and AdWords without using a tools like WeatherAds?

Neither AdWords or Facebook have inbuilt weather targeting capabilities. WeatherAds is the easiest, cheapest, and most powerful tool.
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Updated over a week ago

Can I switch ads on and off based on weather as well as change bids?

WeatherAds enables you to play/ pause ads based on the weather, as well as automate bid adjustments based on weather as well.
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Updated over a week ago
Connecting Facebook, Google Ads and DV360 with WeatherAds

Can I connect multiple Facebook or AdWords accounts with WeatherAds?

You can connect multiple client accounts with your WeatherAds account, as long as they are under the same MCC or Business Manager account.
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Updated over a week ago

I‘m having trouble syncing AdWords/ WeatherAds won’t accept customer ID

Having issues syncing AdWords in WeatherAds or entering your customer ID?
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Updated over a week ago

Does WeatherAds work with MCC and Business Manager accounts?

WeatherAds works with agency-level accounts such as Facebook Business Manager and AdWords MCC, as well as standard accounts.
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Updated over a week ago

I connected the wrong Google or AdWords account with WeatherAds

Here's a troubleshooting guide if you have accidentally synced the wrong Google account with WeatherAds.
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Updated over a week ago

I don’t have a Facebook or AdWords account. Can I still use WeatherAds?

You cannot use WeatherAds without an active Facebook Ads or Google AdWords account.
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Updated over a week ago

I connected the wrong Facebook account with WeatherAds

If you think you've connected the wrong Facebook account with WeatherAds, here's what you need to do to resolve the issue.
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Updated over a week ago

Which Facebook account should I connect with WeatherAds?

Should you connect your 'real person' Facebook account or your 'business' Facebook account with WeatherAds?
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Updated over a week ago
Integrations With Other Platforms

What platforms does WeatherAds work with?

Here are all the platforms that WeatherAds currently integrates with along with some that are on our immediate road map.
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Updated over a week ago

Does WeatherAds work with Google DoubleClick Bid Manager (DBM)?

Weather targeting for programmatic campaigns and Google DBM
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Can we connect our DSP to WeatherAds?

WeatherAds integrates with DoubleClick Bid Manager, but not any other demand side platforms (DSPs).
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Does WeatherAds integrate with any email marketing platforms?

Does WeatherAds integrate with any ESPs like Marketo, Mailchimp, Salesforce Marketing Cloud, Constant Contact, Fishbowl etc?
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Can I use WeatherAds with Google AdSense or DoubleClick for Publishers (DFP)?

WeatherAds is doesn’t have any supply-side integration at the moment although this is on our roadmap.
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Updated over a week ago

Does WeatherAds work with YouTube?

The AdWords API doesn't allow access to YouTube in a way that can be used for weather targeting (although hopefully this will change soon).
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Updated over a week ago

Can I use WeatherAds for my own websites?

Will WeatherAds work with my website, eCommerce store, or network of sites through an SSP?
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Updated over a week ago

Does WeatherAds work with Bing?

WeatherAds doesn’t currently integrate with Bing, although this is an integration that we're building out.
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Updated over a week ago

Does WeatherAds integrate with the Weather Channel or Accuweather?

WeatherAds lets you run weather adaptive ads through AdWords, DBM, Facebook, and Instagram - a better way to advertise than on TWC.
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Updated over a week ago

Does WeatherAds work with other campaign management software?

Can you use WeatherAds in conjunction with Kenshoo, Marin Software, Adobe Marketing Cloud, Acquisio, etc?
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Updated over a week ago
Best Practices and General FAQs

Is WeatherAds pausing my campaign in AdWords and Facebook?

WeatherAds can make your campaign inactive in AdWords or Facebook if your weather targeting rules are not met
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Updated over a week ago

Can WeatherAds pause my AdWords Campaign / Facebook ad set?

WeatherAds can temporarily deactivate your campaign or ad set if your weather targeting rules are not matched in any of your locations.
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Updated over a week ago

I’m seeing the same filter twice for one of my campaigns. Is this going to affect my ads?

The filter duplication is a known bug that does not affect your ads or weather targeting in any way.
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Updated over a week ago

Is there a way to analyse how weather impacts my campaigns?

We are launching a weather analytics and intelligence feature soon for your campaigns.
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Updated over a week ago

How do I measure the ROI from weather targeting my campaigns?

Here's a guide on how to calculate the value you're getting from WeatherAds, and how to measure the impact of weather on your campaigns.
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Updated over a week ago

Can I apply weather triggers at the ad or ad group level instead of campaign level?

Applying weather triggers to your ads, having different weather based creative, and using a generic 'always on' ad.
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Updated over a week ago

Can I adjust campaign budgets (rather than bids) based on weather conditions?

It is not possible to adjust daily budgets based on weather, but there is a workaround...
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Updated over a week ago

Does WeatherAds work with other types of targeting in Facebook or AdWords?

You can layer weather targeting on top of most other types of targeting clusters in AdWords and Facebook, with a few exceptions...
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Updated over a week ago

Can I use WeatherAds for retargeting campaigns?

WeatherAds can be combine with remarketing campaigns across Display, Social and Shopping.
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Updated over a week ago

Can I make changes to my campaign whilst WeatherAds is running?

You can make changes to you most aspects of your AdWords or Facebook campaigns without issue, except for your geo targeting settings.
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Updated over a week ago
Plans, Pricing and Billing

How does pricing work?

Pricing is a flat monthly fee based on the total spend across all weather targeted campaigns run through WeatherAds (AdWords & Facebook).
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Updated over a week ago

How much does WeatherAds cost?

The cost of WeatherAds depends on your total monthly spend for all campaigns you wish to weather target (across both AdWords and Facebook)
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Updated over a week ago

How is my spend calculated?

This is your total monthly spend across all campaigns running live weather targeting on them, not all the campaigns in your account.
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Is access to AdWords, Facebook and Instagram weather targeting included in all Plans?

WeatherAds gives you access to AdWords, Facebook & Instagram weather triggers under all the plans.
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Updated over a week ago

Is there a minimum spend to run a campaign with WeatherAds?

There is no minimum spend to use WeatherAds, however, each plan has a maximum monthly spend limit.
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Updated over a week ago

Can I pay by invoice?

WeatherAds does offer an invoicing option. Here's how to set up your invoice payment and activate your account
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Updated over a week ago

What if my monthly spend is more than $30K?

If you think you'll be on the enterprise pricing please get in touch and we'll send you the enterprise pricing plans.
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Updated over a week ago

Can I use a single WeatherAds subscription for multiple client accounts within my MCC account?

Once you connect your MCC with WeatherAds, you can import any campaign(s) from any sub account(s) for weather targeting.
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Updated over a week ago

How does pricing work with an MCC or Business Manager account?

Once you connect your MCC, you can cherry pick which campaigns from which accounts you wish to import into WeatherAds for weather targeting.
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Updated over a week ago

Can I use by PayPal to pay for WeatherAds?

We don't currently offer Paypal as a payment method. it is something we will be adding within the coming weeks.
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If I upgrade during my free trial, do I still get my 15 days of free use?

You can upgrade to a paid plan at any point during your free trial period and you will still get the remaining days free of charge.
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Updated over a week ago

Do you offer any discounts for charities or non-profits?

Yes, we offer discounts to non-profit organisations on a case by case basis.
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Updated over a week ago