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Does WeatherAds work with Google DoubleClick Bid Manager (DBM)?
Does WeatherAds work with Google DoubleClick Bid Manager (DBM)?

Weather targeting for programmatic campaigns and Google DBM

Senya avatar
Written by Senya
Updated over a week ago

WeatherAds is now integrated with Google DoubleClick Bid Manager (DBM), along with Google Ads (formerly called Google AdWords), Facebook Ads and Instagram. 

WeatherAds makes it easy to apply weather based automation to your programmatic DBM campaigns. You can set up custom rules to switch ads on or off (ie bid or not bid on an impression) based on specific weather scenarios.  

If you run campaigns through DBM for weather-dependent products or services, now is your chance to increase performance by adding weather based relevancy to your ads.

Our customer success team will work with you to guide you through setting up your campaign in DBM for weather targeting through WeatherAds. We'll also advise you on best practices for strategy and approaches, so that your DBM campaign is set up for success straight off the bat.  

If you are interested in weather targeting your programmatic campaigns through DoubleClick Bid Manager, or simply want to learn more about more about DBM integration for WeatherAds. then please reach out to us

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