WeatherAds

Senya

A collection of articles addressing commonly asked questions

WeatherAds Help Center

The ability to display dynamic weather data within the ad itself is a feature that we will be rolling out soon.

Can I display dynamic weather information within my ad?

WeatherAds makes changes to your AdWords and Facebook campaigns hourly, 24 / 7 / 365, based on latest weather data.

How frequently does WeatherAds update my campaigns?

The circles on the map indicate where your ads are being shown and paused, and your bids being modified up or down.

What do the blue, green and red circles on the map mean in the preview screen?

Here's a description for each of the weather conditions, and what values constitutes light, moderate and heavy amounts.

What are the meteorological values for each weather condition?

WeatherAds can reactivate a paused campaign if you do not switch off your weather targeting first. Please read these instructions...

I want to pause or end my weather targeted campaign. How do I do this?

WeatherAds is a global service meaning it works in every country that the Facebook or AdWords platform is compatible with.

Does WeatherAds work in my country?

WeatherAds lets users trigger ads in all their geo targets based on the weather in one location.

Can you target based on a single location rather than your audience’s weather?

WeatherAds is not a script, it's a self-serve platform that lets you add automated weather triggers to your AdWords and Facebook campaigns.

Is WeatherAds a script?

Your clients will not be able to see your connection to WeatherAds.

Will my clients know I'm using WeatherAds?

Weather affects sales of over 30% of all products and services. Here's all the different industries that are impacted by weather.

What verticals get the best lift from weather based advertising?

With WeatherAds you can trigger ads and automate bid adjustments before, during, and after any type of weather event.

Can you target based on past & forecast weather as well as current?

Neither AdWords or Facebook have inbuilt weather targeting capabilities. WeatherAds is the easiest, cheapest, and most powerful tool.

Is there a way to target ads by weather on Facebook and AdWords without using a tools like WeatherAds?

How WeatherAds Works

You can connect multiple client accounts with your WeatherAds account, as long as they are under the same MCC or Business Manager account.

Can I connect multiple Facebook or AdWords accounts with WeatherAds?

WeatherAds works with agency-level accounts such as Facebook Business Manager and AdWords MCC, as well as standard accounts.

Does WeatherAds work with MCC and Business Manager accounts?

You cannot use WeatherAds without an active Facebook Ads or Google AdWords account.

I don’t have a Facebook or AdWords account. Can I still use WeatherAds?

Should you connect your 'real person' Facebook account or your 'business' Facebook account with WeatherAds?

Which Facebook account should I connect with WeatherAds?

Connecting Facebook, Google Ads and DV360 with WeatherAds

Your geo targeting is set in AdWords (campaign level) or Facebook (ad set level). WeatherAds works with most types of geo targeting.

Where do I set my geo targeting?

Here’s a full list of the types of geo targeting that are compatible with WeatherAds for AdWords and Facebook campaigns:

What types of geo targeting does WeatherAds work with?

Your geos can be as broad (e.g. country) or as granular (e.g address) as you like, as long as the format is compatible with WeatherAds.

How granular do my geos have to be for WeatherAds to work?

Here's how weather targeting works for country-wide campaigns, and how WeatherAds divides your geos up into weather targetable regions.

How does WeatherAds work if I’m targeting an entire country?

For a USA-wide campaign in AdWords, your weather targeting will be at county-level granularity, rather than city level.

How granular will my weather targeting be for a USA wide campaign?

How to make changes to your geo targeting settings if your campaign is switched on in WeatherAds.

How do I change my geo targeting settings for a campaign with live weather targeting?

Setting Up Your Geo Targeting

You can toggle between your Facebook client accounts in the ‘Import Campaigns’ screen.

How can I choose which Facebook ad account I want to import campaigns from?

Importing and Removing Your Campaigns In WeatherAds

An explanation of how weather targeting filters work, and why you might want to create more than one.

What are the weather targeting filters and how do they work?

How to use the past, current, and forecast time frame settings to trigger ads before, during, or after a weather condition has occurred.

How do time frames work for weather targeting?

By default the weather condition has to occur only once over your selected time frame. This can be changed in the 'advanced settings'.

How often does the weather condition have to happen over the time frame for my ads to trigger?

Creating Your Weather Targeting Rules

Here are all the platforms that WeatherAds currently integrates with along with some that are on our immediate road map.

What platforms does WeatherAds work with?

Weather targeting for programmatic campaigns and Google DBM

Does WeatherAds work with Google DoubleClick Bid Manager (DBM)?

WeatherAds integrates with DoubleClick Bid Manager, but not any other demand side platforms (DSPs).

Can we connect our DSP to WeatherAds?

Does WeatherAds integrate with any ESPs like Marketo, Mailchimp, Salesforce Marketing Cloud, Constant Contact, Fishbowl etc?

Does WeatherAds integrate with any email marketing platforms?

WeatherAds is doesn’t have any supply-side integration at the moment although this is on our roadmap.

Can I use WeatherAds with Google AdSense or DoubleClick for Publishers (DFP)?

Will WeatherAds work with my website, eCommerce store, or network of sites through an SSP?

Can I use WeatherAds for my own websites?

WeatherAds doesn’t currently integrate with Bing, although this is an integration that we're building out.

Does WeatherAds work with Bing?

Can you use WeatherAds in conjunction with Kenshoo, Marin Software, Adobe Marketing Cloud, Acquisio, etc?

Does WeatherAds work with other campaign management software?

Integrations With Other Platforms

WeatherAds wins over weather scripts hands down - it's more powerful, more reliable, has better features, and is the cheaper solution.

What advantages does WeatherAds offer over AdWords weather based scripts?

WeatherAds will work in conjunction with other bid adjustments in AdWords, however it will override any geo based bid adjustments.

Does WeatherAds work with additional bid modifiers such as geo bid adjustments or device bid adjustment?

If your business is weather sensitive, targeting ads based on weather will drive the most clicks, conversions and sales.

Should I use Automated Bidding or Weather Based Bidding in AdWords?

WeatherAds works for all types of AdWords display campaigns and will work with Gmail Ads Campaigns.

Does WeatherAds work for Gmail Ads campaigns in AdWords?

Google AdWords Weather Targeting FAQs

These Facebook notifications are completely normal and can be disabled from within Facebook's notification settings.

Why am I getting Facebook notifications that my ads are approved?

You are trying to target too vast an area within your Facebook ad set, e.g. multiple states or an entire country. Here's how to fix....

Why do I get the message "Your ad set geo targeting settings in Facebook cover too broad an area?”

Facebook Ads Weather Targeting FAQs

WeatherAds can make your campaign inactive in AdWords or Facebook if your weather targeting rules are not met

Is WeatherAds pausing my campaign in AdWords and Facebook?

WeatherAds can temporarily deactivate your campaign or ad set if your weather targeting rules are not matched in any of your locations.

Can WeatherAds pause my AdWords Campaign / Facebook ad set?

We are launching a weather analytics and intelligence feature soon for your campaigns.

Is there a way to analyse how weather impacts my campaigns?

You can layer weather targeting on top of most other types of targeting clusters in AdWords and Facebook, with a few exceptions...

Does WeatherAds work with other types of targeting in Facebook or AdWords?

WeatherAds can be combine with remarketing campaigns across Display, Social and Shopping.

Can I use WeatherAds for retargeting campaigns?

You can make changes to you most aspects of your AdWords or Facebook campaigns without issue, except for your geo targeting settings.

Can I make changes to my campaign whilst WeatherAds is running?

Best Practices and General FAQs

Our raw weather data comes from NOAA. It is global data with millions of data points worldwide. It is of the highest quality and accuracy.

How accurate/ granular is your weather data?

WeatherAds uses enterprise grade weather data to enable advertisers to trigger ads and automate bidding decisions.

Where do you get your weather data from?

Here are all the weather conditions you can use to create your weather targeting rules, along with normal and probability triggers.

What weather conditions can I target on?

WeatherAds will work in your country. We use global weather data and have worldwide coverage for weather targeting your ads.

Is your weather targeting global?

If you are looking to check the accuracy of our weather data, here is a weather website which you can use..

Is there any way I can check the accuracy of your weather data?

Our Global Weather Data

We do not buy any media on your behalf or manage your campaigns. We do however have an awesome customer success team to support you.

Do you offer a managed service?

WeatherAds does not currently offer an affiliate program.

Does WeatherAds have an affiliate program?

We are always open to discussing business opportunities so please reach out to us.

We want to discuss partnership opportunities with WeatherAds

Currently we are not offering white label solution or reseller program.

Does WeatherAds have a white label solution or reseller program

Partnerships

Here's how to schedule a quick call with us or book a live demo of WeatherAds

Can I schedule a call or demo of your product?

You can download the WeatherAds one-sheeter, which is available in a number of different languages.

I’m looking for a WeatherAds one-pager/ presentation doc

We have a number of case studies relating to weather based marketing campaigns across a variety of different verticals...