Yes, WeatherAds can switch ads on and off and change bids, and on some channels budgets too. The actions you can choose depend on the channel and the automation type.
Channel and automation type | Level | Actions |
Google Ads, Single Location | Campaign | Activate or pause; increase or decrease daily budget (%) |
Google Ads, Single Location | Ad group | Activate or pause; increase or decrease bid (%) |
Google Ads, Single Location | Ad | Activate or pause |
Google Ads and YouTube, Multi-Location | Each location in a campaign | Increase or decrease bid (%), or switch delivery on and off (include or exclude the location) |
YouTube, Single Location | Campaign | Activate or pause |
Meta, Single Location | Ad set | Activate or pause; increase or decrease bid or daily budget (%); set bid or daily budget to a fixed amount |
Meta, Single Location | Ad | Activate or pause |
Meta, TikTok and Google Ad Manager, Multi-Location | Each location | Switch delivery on and off (include or exclude the location) |
TikTok, Single Location | Ad group | Activate or deactivate |
DV360 and Google Ad Manager, Single Location | Line item | Activate or deactivate |
Salesforce Marketing Cloud, Zapier, Webhooks | Each location | Send a live True or False value |
On Google Ads and Meta Single Location automations, you can run up to 4 actions in one filter. For example: activate a campaign and increase its daily budget by 20% when it's sunny.
Using different ads for different weather
Create a filter for each weather type, each with its own action. For example, in a Google Ads Single Location automation:
Filter 1: Snow → activate the “winter” ad group
Filter 2: Sunshine → activate the “summer” ad group
Fallback State: activate the “general” ad group when neither is true
When the weather changes, the reverse action switches the previous ad group back off.