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Can I adjust campaign budgets based on weather?

Yes. Google Ads and Meta Single Location automations can raise, lower or set daily budgets when your weather conditions are met.

Yes. In Single Location automations, you can change daily budgets as well as bids:

  • Google Ads: increase or decrease the campaign's daily budget by a percentage.

  • Meta: increase or decrease the ad set's daily budget by a percentage, or set it to a fixed amount.

When your weather conditions end, the reverse action restores the original daily budget automatically.

Example: increase the daily budget by 30% when it's forecast to be hot and sunny within the next 2 days.

Budget actions aren't available on Multi-Location automations, because budgets apply to the whole campaign rather than to each location. There, use bid changes or switch delivery on and off for each location instead.

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