Best Practices and General FAQs
7 articles
- Is WeatherAds pausing my campaign in AdWords and Facebook?WeatherAds can make your campaign inactive in AdWords or Facebook if your weather targeting rules are not met
- Can WeatherAds pause my AdWords Campaign / Facebook ad set?WeatherAds can temporarily deactivate your campaign or ad set if your weather targeting rules are not matched in any of your locations.
- Can I apply weather triggers at the ad or ad group level?Yes. Depending on the channel, WeatherAds can act on campaigns, ad groups, ad sets, ads or line items.
- Can I adjust campaign budgets based on weather?Yes. Google Ads and Meta Single Location automations can raise, lower or set daily budgets when your weather conditions are met.
- Does WeatherAds work with other types of targeting in Facebook or AdWords?You can layer weather targeting on top of most other types of targeting clusters in AdWords and Facebook, with a few exceptions...
- Can I use WeatherAds for retargeting campaigns?WeatherAds can be combine with remarketing campaigns across Display, Social and Shopping.
- Can I make changes to my campaign whilst WeatherAds is running?You can make changes to you most aspects of your AdWords or Facebook campaigns without issue, except for your geo targeting settings.