WeatherAds can be used to add weather based automation (or weather targeting) to retargeting / remarketing campaigns across Google Display Network, Shopping, and Social. WeatherAds simply adds a weather targeting layer to existing campaigns. Weather targeting can be particularly powerful when combined with remarketing campaigns, as it is a good way to make your ads more contextually relevant to your audience, whilst preventing audience ad fatigue or ad blindness through overexposure to your retargeting ads.