WeatherAds can be used to add weather based automation (or weather targeting) to retargeting / remarketing campaigns across Google Display Network, Shopping, and Social. WeatherAds simply adds a weather targeting layer to existing campaigns. Weather targeting can be particularly powerful when combined with remarketing campaigns, as it is a good way to make your ads more contextually relevant to your audience, whilst preventing audience ad fatigue or ad blindness through overexposure to your retargeting ads.
WeatherAds can be combine with remarketing campaigns across Display, Social and Shopping.
Written by SenyaUpdated over a week ago