WeatherAds works with most types of geo targeting. Your geo targeting is set within your AdWords campaign or Facebook ad set, and then WeatherAds will use that geo targeting as the basis to layer weather targeting on your campaign. Here’s a full list of the types of geo targeting that are compatible with WeatherAds for AdWords and Facebook campaigns:
Radius targeting based on ‘cities’
Addresses (with radius)
GPS Coordinates ("pin drop")
NOTE: At this time WeatherAds is not compatible with DMAs as the app is currently unable to break these down into more granular regions.. Please contact us if you require DMA compatibility.