WeatherAds works with nine channels. Six are ad platforms, where WeatherAds changes your campaigns directly. Three are signal outputs, which send live weather data to other tools.
Ad platforms
Platform | What WeatherAds can change |
Google Ads | Activate or pause campaigns, ad groups or ads. Increase or decrease daily budgets or bids. In Multi-Location automations, change bids or switch delivery on and off for each location. |
YouTube | Activate or pause campaigns. In Multi-Location automations, change bids or switch delivery on and off for each location. |
Meta (Facebook and Instagram) | Activate or pause ad sets or ads. Increase or decrease bids or daily budgets, or set them to a fixed amount. In Multi-Location automations, switch delivery on and off for each location. |
TikTok Ads | Activate or pause ad groups. In Multi-Location automations, switch delivery on and off for each location. |
Display & Video 360 (DV360) | Activate or deactivate existing line items, or create and automate new child line items. |
Google Ad Manager | Activate or deactivate line items. In Multi-Location automations, switch delivery on and off for each location. |
Signal outputs
Output | What it does |
Salesforce Marketing Cloud | Updates your data extensions with a live True or False value for each location, so you can use weather in emails, SMS and journeys. |
Zapier | Sends live True or False values to your Zaps, so you can connect weather to thousands of other apps. |
Webhooks | Posts live True or False values for each location to a URL you choose. |
Connecting a platform
Go to your user menu and select Connected Accounts. Choose the platform, sign in, and pick the ad accounts WeatherAds can use. You can connect several platforms, and several ad accounts on each platform.
YouTube: YouTube runs through your Google Ads account, so connect Google Ads first. The first time you create a YouTube automation, you'll install a short script in Google Ads (a one-off step). YouTube campaigns created in DV360 aren't supported. See How to Set Up WeatherAds for YouTube Campaigns.
Which plans include which integrations
Plan | Integrations included | Zapier / Webhook automations |
Economy | Google Ads, YouTube, Meta, TikTok Ads, DV360, Zapier, Webhooks | 2 |
Growth | Everything in Economy, plus Google Ad Manager | 10 |
Premium | Everything in Growth | Custom |
Enterprise | Everything in Premium, plus Salesforce Marketing Cloud | Custom |
See Plans & pricing for full plan details.
Coming soon
We plan to add more programmatic platforms, including The Trade Desk and other DSPs.