Yes, if your DSP is Display & Video 360 (DV360, formerly DoubleClick Bid Manager). WeatherAds can:
activate and deactivate your existing line items based on the weather, or
create new child line items for each location and automate them for you.
To get started, see Getting started with WeatherAds for DV360.
Other DSPs
We plan to add more DSPs, including The Trade Desk. In the meantime, you can send weather signals to any platform that accepts them:
Webhooks post a live True or False value for each location to a URL you choose.
Zapier sends the same values to your Zaps.
Tell us which DSP you use by contacting us.
