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Google AdWords Weather Targeting FAQs
Does WeatherAds work with additional bid modifiers such as geo bid adjustments or device bid adjustment?
Does WeatherAds work with additional bid modifiers such as geo bid adjustments or device bid adjustment?

WeatherAds will work in conjunction with other bid adjustments in AdWords, however it will override any geo based bid adjustments.

Senya avatar
Written by Senya
Updated over a week ago

WeatherAds will work in conjunction with other bid adjustments such as device bid modifiers, however WeatherAds will override any geo based bid adjustments that you have set in AdWords. When combined with other non-location bid adjustments, WeatherAds uses the same principles as AdWords where the 2 bid adjustments get compounded (multiplied together). For more information please read Google’s Guide on combining multiple bid adjustments.

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