WeatherAds has a strategic data partnership with AccuWeather. AccuWeather's global weather and health data powers our triggers, and updates up to every 15 minutes. Some triggers also use data from other partners, such as Planalytics for retail demand.

WeatherAds doesn't sell or buy ad space on The Weather Channel, AccuWeather or any other weather website or app. Instead, it uses weather data to control your existing campaigns, wherever they run: Google Search, YouTube, Meta, TikTok, programmatic and more. Your ads reach your audience across the sites and apps they already use, at the moments the weather makes them most relevant.

If you do want to appear on weather sites, you can target them as placements in Google Ads or Display & Video 360, then add a WeatherAds automation to those campaigns.