Once you’ve created your weather targeting rules, you can effectively 'set and forget'.
WeatherAds automatically manages your campaign based on latest weather data, around the clock.
Currently WeatherAds has hourly update cycles, meaning your campaigns are updated based on latest weather data 24 hours a day, 7 days a week, 365 days of the year.
We are in the process of introducing 15 - 30 minute refresh cycles, which will be made available to the higher tier plans. These higher frequency update runs will bring an unrivaled level of weather targeting accuracy to your AdWords, Facebook and Instagram campaigns.