WeatherAds Help Center
A collection of articles addressing commonly asked questions
57 articles
- Can I display dynamic weather information within my ad?The ability to display dynamic weather data within the ad itself is a feature that we will be rolling out soon.
- How frequently does WeatherAds update my campaigns?WeatherAds makes changes to your AdWords and Facebook campaigns hourly, 24 / 7 / 365, based on latest weather data.
- What do the blue, green and red circles on the map mean in the preview screen?The circles on the map indicate where your ads are being shown and paused, and your bids being modified up or down.
- What are the meteorological values for each weather condition?What Light, Moderate and Heavy mean for each weather condition, and the ranges you can set.
- I want to pause or end my weather targeted campaign. How do I do this?WeatherAds can reactivate a paused campaign if you do not switch off your weather targeting first. Please read these instructions...
- Does WeatherAds work in my country?WeatherAds is a global service meaning it works in every country that the Facebook or AdWords platform is compatible with.
- Is WeatherAds a script?WeatherAds is not a script, it's a self-serve platform that lets you add automated weather triggers to your AdWords and Facebook campaigns.
- Will my clients know I'm using WeatherAds?Your clients will not be able to see your connection to WeatherAds.
- What verticals get the best lift from weather based advertising?Weather affects sales of over 30% of all products and services. Here's all the different industries that are impacted by weather.
- Can I target based on past and forecast weather as well as current?Yes. Each condition can check current weather, the forecast up to 7 days ahead, or the past 7 days.
- Is there a way to target ads by weather on Facebook and AdWords without using a tools like WeatherAds?Neither AdWords or Facebook have inbuilt weather targeting capabilities. WeatherAds is the easiest, cheapest, and most powerful tool.
- What actions can WeatherAds take on my campaigns?Switch campaigns, ad groups, ad sets, ads or line items on and off, change bids and budgets, or send weather signals. Here's what each channel supports.
- Can I connect multiple Facebook or AdWords accounts with WeatherAds?You can connect multiple client accounts with your WeatherAds account, as long as they are under the same MCC or Business Manager account.
- Does WeatherAds work with MCC and Business Manager accounts?WeatherAds works with agency-level accounts such as Facebook Business Manager and AdWords MCC, as well as standard accounts.
- I don’t have a Facebook or AdWords account. Can I still use WeatherAds?You cannot use WeatherAds without an active Facebook Ads or Google AdWords account.
- Which Facebook account should I connect with WeatherAds?Should you connect your 'real person' Facebook account or your 'business' Facebook account with WeatherAds?
- Where do I set my geo targeting?Your geo targeting is set in AdWords (campaign level) or Facebook (ad set level). WeatherAds works with most types of geo targeting.
- What types of geo targeting does WeatherAds work with?Here’s a full list of the types of geo targeting that are compatible with WeatherAds for AdWords and Facebook campaigns:
- How granular do my geos have to be for WeatherAds to work?Your geos can be as broad (e.g. country) or as granular (e.g address) as you like, as long as the format is compatible with WeatherAds.
- How does WeatherAds work if I’m targeting an entire country?Here's how weather targeting works for country-wide campaigns, and how WeatherAds divides your geos up into weather targetable regions.
- How granular will my weather targeting be for a USA wide campaign?For a USA-wide campaign in AdWords, your weather targeting will be at county-level granularity, rather than city level.
- How do I change my geo targeting settings for a campaign with live weather targeting?How to make changes to your geo targeting settings if your campaign is switched on in WeatherAds.
- How do filters, triggers and actions work?A filter is a weather rule: when its trigger conditions are true, WeatherAds runs its action, and reverses it when they end.
- How do time frames work for weather targeting?Choose whether each condition checks current, forecast or past weather, how far ahead or back to look, and how often it must occur.
- What platforms does WeatherAds work with?WeatherAds connects to Google Ads, YouTube, Meta, TikTok, DV360, Google Ad Manager, Salesforce Marketing Cloud, Zapier and Webhooks.
- Can I use WeatherAds with my DSP?WeatherAds integrates with Display & Video 360. More DSPs, including The Trade Desk, are on our roadmap.
- Does WeatherAds integrate with email marketing platforms?Yes. WeatherAds connects to Salesforce Marketing Cloud directly, and to other email, SMS and marketing automation tools through Zapier or Webhooks.
- Can I use WeatherAds for my own websites and inventory?Publishers can automate Google Ad Manager line items by weather. For your own website, use Webhooks or Zapier signals.
- Is WeatherAds connected to AccuWeather or The Weather Channel?WeatherAds uses AccuWeather data to power its triggers. It doesn't buy ad space on weather websites.
- Does WeatherAds work with other campaign management software?WeatherAds can run alongside bid management tools such as Skai or Marin, as long as they don't also change bids by location.
- What advantages does WeatherAds offer over AdWords weather based scripts?WeatherAds wins over weather scripts hands down - it's more powerful, more reliable, has better features, and is the cheaper solution.
- Does WeatherAds work with additional bid modifiers such as geo bid adjustments or device bid adjustment?WeatherAds will work in conjunction with other bid adjustments in AdWords, however it will override any geo based bid adjustments.
- Should I use Automated Bidding or Weather Based Bidding in AdWords?If your business is weather sensitive, targeting ads based on weather will drive the most clicks, conversions and sales.
- Does WeatherAds work for Gmail Ads campaigns in AdWords?WeatherAds works for all types of AdWords display campaigns and will work with Gmail Ads Campaigns.
- Why am I getting Facebook notifications that my ads are approved?These Facebook notifications are completely normal and can be disabled from within Facebook's notification settings.
- Why do I get the message "Your ad set geo targeting settings in Facebook cover too broad an area?”You are trying to target too vast an area within your Facebook ad set, e.g. multiple states or an entire country. Here's how to fix....
- Is WeatherAds pausing my campaign in AdWords and Facebook?WeatherAds can make your campaign inactive in AdWords or Facebook if your weather targeting rules are not met
- Can WeatherAds pause my AdWords Campaign / Facebook ad set?WeatherAds can temporarily deactivate your campaign or ad set if your weather targeting rules are not matched in any of your locations.
- Can I apply weather triggers at the ad or ad group level?Yes. Depending on the channel, WeatherAds can act on campaigns, ad groups, ad sets, ads or line items.
- Can I adjust campaign budgets based on weather?Yes. Google Ads and Meta Single Location automations can raise, lower or set daily budgets when your weather conditions are met.
- Does WeatherAds work with other types of targeting in Facebook or AdWords?You can layer weather targeting on top of most other types of targeting clusters in AdWords and Facebook, with a few exceptions...
- Can I use WeatherAds for retargeting campaigns?WeatherAds can be combine with remarketing campaigns across Display, Social and Shopping.
- Can I make changes to my campaign whilst WeatherAds is running?You can make changes to you most aspects of your AdWords or Facebook campaigns without issue, except for your geo targeting settings.
- How accurate/ granular is your weather data?Our raw weather data comes from AccuWeather. It is global data with millions of data points worldwide. It is of the highest quality and accuracy.
- Where do you get your weather data from?WeatherAds uses enterprise grade weather data to enable advertisers to trigger ads and automate bidding decisions.
- Can I target on pollen, air quality or other health indices?Yes. Pollen, air quality and other health triggers are built in, available worldwide on the Premium and Enterprise plans.
- What weather conditions can I target on?WeatherAds offers 80+ weather, health, travel, leisure and retail-demand triggers. How many you can use depends on your plan.
- Is your weather targeting global?WeatherAds will work in your country. We use global weather data and have worldwide coverage for weather targeting your ads.
- Is there any way I can check the accuracy of your weather data?If you are looking to check the accuracy of our weather data, here is a weather website which you can use..
- Do you offer a managed service?We do not buy any media on your behalf or manage your campaigns. We do however have an awesome customer success team to support you.
- Does WeatherAds have an affiliate program?WeatherAds does not currently offer an affiliate program.
- We want to discuss partnership opportunities with WeatherAdsWe are always open to discussing business opportunities so please reach out to us.
- Does WeatherAds have a white label solution or reseller programCurrently we are not offering white label solution or reseller program.
- Can I schedule a call or demo of your product?Here's how to schedule a quick call with us or book a live demo of WeatherAds
- I’m looking for a WeatherAds one-pager/ presentation docYou can download the WeatherAds one-sheeter, which is available in a number of different languages.
- Do you have any case studies you can send me?We have a number of case studies relating to weather based marketing campaigns across a variety of different verticals...