If you are looking to add weather triggers to a Facebook campaign targeting the countries of USA, Canada, or Australia, there’s a specific way you must set your campaign up in Facebook in order to ensure compatibility with WeatherAds.

Because WeatherAds resolves large territories into smaller, more granular custom radius points, and Facebook imposes strict limits on the number of custom locations you can geo target per ad set (200), it is not possible to weather target large countries such as USA, Canada, or Australia within a single ad set.

Instead, you will need to create multiple ad sets, each targeting several states. This guide will show you the most effective way to do this.

Note: This guide is specifically for USA, Canada, and Australia. Campaigns targeting other countries can be created within a single ad set.

Why it’s necessary to create multiple ad sets for USA, Canada & Australia

WeatherAds works by automatically splitting large geographical territories such as countries or states down into smaller geos, in order to effectively apply weather targeting at the most granular level possible.

Since Facebook imposes a limit of 200 custom locations per ad set, WeatherAds doesn’t have enough capacity within a single ad set to convert these countries down into the thousands of sub-locations that it needs to in order to achieve a granular enough geo structure for weather targeting to work effectively.

Below are some instructions on how to set up your nationwide campaign in Facebook so that it can be weather targeted in WeatherAds.

Setting up your campaign in Facebook to target the USA

If you are looking to target the whole of the USA, you will need to create 17 ad sets (per creative variant), and add state-level geo targeting to each. If, for example, you have two creative variants (e.g. a 'sunny ad' and a 'rainy ad') then you will need to create twice the amount of ad sets (34). For this you can simply duplicate the 17 initially created, so that the geo targeting that you have already entered into the initial 17 will be copied over as well.

Below is a table showing the most efficient method to spin out your ad set geo targeting. Simply add the state names into the location targeting settings of each corresponding ad set.

Example: Ad set 1 will target California and North Carolina, Ad Set 2 will target Alaska and Colorado, and so on.

Ad Set

State

Number of locations

Ad Set 1

California

118

North Carolina

69

Total

187

Ad Set 2

Alaska

108

Colorado

72

Total

180

Ad Set 3

Idaho

105

Florida

81

Total

186

Ad Set 4

Kansas

104

Missouri

85

Total

189

Ad Set 5

Minnesota

104

Oregon

85

Total

189

Ad Set 6

Texas

104

New Mexico

83

Total

187

Ad Set 7

Montana

102

New York

79

Rhode Island

8

Total

189

Ad Set 8

Wisconsin

79

Nevada

78

Hawaii

32

Total

189

Ad Set 9

Alabama

76

Arizona

75

South Carolina

40

Total

191

Ad Set 10

Iowa

74

Wyoming

74

Maine

45

Total

193

Ad Set 11

Georgia

73

Arkansas

72

Indiana

48

Total

193

Ad Set 12

Illinois

69

Washington

92

Massachusetts

30

Total

191

Ad Set 13

Nebraska

89

Oklahoma

67

Delaware

27

Total

183

Ad Set 14

Louisiana

64

Michigan

64

Mississippi

64

Total

192

Ad Set 15

Pennsylvania

58

Utah

57

Virginia

57

Maryland

20

Total

192

Ad Set 16

Tennessee

54

North Dakota

53

Ohio

53

Connecticut

24

Total

184

Ad Set 17

South Dakota

53

Kentucky

50

West Virginia

37

Vermont

19

New Jersey

17

New Hampshire

16

Total

192

Targeting only certain states in the USA

If you wish to target only certain states rather than the entire country, you won't need as many ad sets. The table below details all 50 states and the number of 'child' locations within each.

When creating your ad sets, add in as many states as you would like, whilst still remaining within the 200 limit per ad set that Facebook imposes. If you exceed this number, WeatherAds will be unable to weather target your campaign.

When you're done creating your ad sets, simply add them to a Multi-Location Automation in WeatherAds to apply weather targeting to them in bulk.

State

Number of locations

Alabama

76

Alaska

108

Arizona

75

Arkansas

72

California

118

Colorado

72

Connecticut

24

Delaware

27

Florida

81

Georgia

73

Hawaii

32

Idaho

105

Illinois

69

Indiana

48

Iowa

74

Kansas

104

Kentucky

50

Louisiana

64

Maine

45

Maryland

20

Massachusetts

30

Michigan

64

Minnesota

104

Mississippi

64

Missouri

85

Montana

102

Nebraska

89

Nevada

78

New Hampshire

16

New Jersey

17

New Mexico

83

New York

79

North Carolina

69

North Dakota

53

Ohio

53

Oklahoma

67

Oregon

85

Pennsylvania

58

Rhode Island

8

South Carolina

40

South Dakota

53

Tennessee

54

Texas

104

Utah

57

Vermont

19

Virginia

57

Washington

92

West Virginia

37

Wisconsin

79

Wyoming

74

Setting up your Facebook campaign to target Canada

Canada is much smaller than the US in terms of population density and population centers, and therefore the amount of ad sets needed to target the whole country is also much less - only 5. Below is a table detailing the most effective way to group the provinces/ territories together:

Ad Set

State

Ad Set 1

New Brunswick

Newfound land and Labrador

Manitoba

Ad Set 2

Ontario

Prince Edward Island

Quebec

Ad Set 3

Nova Scotia

Saskatchewan

Nunavut

Ad Set 4

Yukon

Alberta

Ad Set 5

British Columbia

Northwest Territories

Setting up your Facebook campaign to target Australia

In order to be able to weather target the whole of Australia on Facebook, you will need to create a separate ad set for each of the Australian states, for every creative variant. For example, if you only have one creative variant, e.g. ‘sunny ad’ – then you will end up with one campaign containing 6 or 7 ad sets (depending on if you wish to include Tasmania).

If you have two creative variants, e.g. ‘sunny ad’ and ‘rainy ad’ then you will need to create 12 (or if you include Tazmania, then 14) ad sets, and so forth. The can either be split between 2 separate campaigns, or housed within a single campaign.

Ad Set

State

Ad Set 1

Western Australia

Ad Set 2

Northern Territory

Ad Set 3

South Australia

Ad Set 4

Queensland

Ad Set 5

New South Wales

Ad Set 6

Victoria

Ad Set 7

Tasmania

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