Selecting Plan & Payment Options

In this guide we’ll show you how to select the WeatherAds plan and payment options that best suit your needs. You can view our plans on the pricing section of our website, or by navigating to ‘my subscription’ within the app.

There are 4 plans to choose from with varying levels of features and support. They are Economy, Growth, Premium and Enterprise.

All plans give you access to the core WeatherAds platform. However, there are several key differences between the plans, with the main ones being; your monthly weather-targeted ad spend volume, the selection of triggers, the level of support provided, and the payment methods accepted.

When choosing your plans, the first thing you will want to consider is how much monthly weather-targeted spend you will be running through WeatherAds (combined across all campaigns and ad platforms). Use this figure as the benchmark to determine which plan will suit you best.

In addition, you should consider which types of targeting triggers you will need for your campaign. If the triggers include Premium indices such as pollen, air quality or health data, then you will need the Premium or Enterprise plan.

All plans are rolling monthly contracts which give you the flexibility to upgrade, downgrade or cancel your subscription at any time. When selecting your plan, you can choose to be billed in US Dollars, Great British Pounds or Euros.
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The Economy plan is designed for very small businesses with a total advertising budget of less than 1,500 USD/ GBP/ EUR per month aggregated across all weather targeted campaigns.

Please note that unlike the other plans, The Economy Plan has a 1.5K USD/ GBP/ EUR spend cap. A 15% overspend fee will be applied to any additional spend accrued above the plan limit within a billing cycle month. The limit is reset at the start of each new billing cycle month.
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If you think you will consistently exceed this limit then consider upgrading to one of the higher plans, which do not come with a spend limit.

It is important to understand how you will be charged for WeatherAds. When you are subscribed to the Growth, Premium or Enterprise plans, every month you will be charged either the minimum monthly fee or your normal plan rate, whichever is higher. As long as your subscription is active, you will at minimum be billed the minimum monthly fee for your plan (though you may be billed more, depending on your spend levels.)

Note: the minimum billing is a recurring monthly charge applied to all active subscriptions (i.e. subscriptions that have not been cancelled), irrespective of whether or not the account has accrued any spend or has had any advertising activity over the billing cycle month. To stop the monthly billing you MUST cancel your subscription in your account dashboard.
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For the Growth, Premium and Enterprise plans, your monthly fee is calculated based on a percentage of your total spend across all campaigns that have live automations in WeatherAds. That percentage varies depending on the plan you are on. If you do not run up any spend, or your spend is lower than the minimum threshold on any billing cycle month, you will be charged the minimum billing fee instead of the normal percentage fee.

The Economy Plan is priced somewhat differently to the other plans – there is no percentage fee charge or minimum billing - just a flat monthly fee. Pricing is a flat 99 USD/ GBP / EUR per month for spends of 0 - 1,500 USD / GBP / EUR in weather targeted ad spend. As stated above, any spend over and above this limit will be subject to a 15% overspend fee applied to any additional spend accrued within the billing cycle month. The limit is reset at the start of each new billing cycle month.

Let's say you subscribe to the Growth plan, and the first month you spend $5,000 in weather targeted ad spend across your campaign(s). The Growth plan fee is calculated as 7.5% of $5,000 which is $375. Since $375 is greater than the minimum billing of $249, your fee for that month will be $375.
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Let's now assume the following month you only spend $1,000. 7.5% of 1,000 is only $75, which is less than the minimum billing of $249, and so you will be charged the minimum fee of $249 instead of the standard 7.5% rate.
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In summary, every month that your subscription is active, you will at minimum be billed the minimum monthly billing for your plan (though you may be billed more, depending on your spend levels.)
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​Note: the minimum billing is a recurring monthly charge applied to all active subscriptions (i.e. subscriptions that have not been cancelled), irrespective of whether or not the account has accrued any spend or has had any advertising activity over the billing cycle month. To stop the monthly billing you MUST cancel your subscription in your account dashboard.

You can upgrade, downgrade or cancel your subscription at any time. Upgrades and downgrades will take effect immediately. Cancellations take effect from the next billing cycle.

If you would like to cancel your plan and monthly recurring payment you can do so by navigating to your plan settings within your dashboard and selecting 'cancel subscription'. Upon cancellation, all automations will be deactivated and your subscription will terminate from the start of the new billing cycle date.

Whilst there is no self-select prepay option, we are still happy to accommodate any customers who wish to pay in advance for their campaign. If you wish to pay for your campaign in advance you will receive a discounted rate determined by you total campaign budget and duration. Please reach out to our team to find out more.

For Premium and Enterprise plans, we offer the option to pay by invoice. Invoices can be settled either by card or bank transfer. Please note that we are unable to accept checks.
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For the Economy and Growth plans we do not accept invoices. We accept card payments only. You will be asked to provide a valid credit card in your dashboard when subscribing to a Plan via our payment provider Stripe. You can also add further cards within the ‘my subscriptions’ area of your dashboard.

Please note that WeatherAds offers varying levels of customer support depending on which plan you are subscribed to.

The Economy and Growth plans are purely self-serve with limited support. Subscribers will have access to our library of quick start training guides, tutorial videos and the help center database, but will not receive live personalized support. As users move up the plans, they will receive higher levels of personalized support, with chat support for the Premium plan, and virtual meeting room support with a dedicated account manager for Enterprise clients.

To learn more about our pricing please visit the FAQ section of our pricing page where you can get answers to some of the commonly asked questions.