How WeatherAds Works

Information on WeatherAds works, getting started with WeatherAds, and some basic information on features and functionality of the platform.

18 articles in this collection
Written by Senya

General Starter FAQs

How does WeatherAds work?

WeatherAds lets you apply weather based triggers to your AdWords, Facebook and Instagram campaigns. Here's how it works...

Written by Senya
Updated over a week ago

Does WeatherAds work in my country?

WeatherAds is a global service meaning it works in every country that the Facebook or AdWords platform is compatible with.

Written by Senya
Updated over a week ago

Is WeatherAds a script?

WeatherAds is not a script, it's a self-serve platform that lets you add automated weather triggers to your AdWords and Facebook campaigns.

Written by Senya
Updated over a week ago

Will my clients know I'm using WeatherAds?

Your clients will not be able to see your connection to WeatherAds.

Written by Senya
Updated over a week ago

Can I switch ads on and off based on weather as well as change bids?

WeatherAds enables you to play/ pause ads based on the weather, as well as automate bid adjustments based on weather as well.

Written by Senya
Updated over a week ago

Can you target based on past & forecast weather as well as current?

With WeatherAds you can trigger ads and automate bid adjustments before, during, and after any type of weather event.

Written by Senya
Updated over a week ago

Is there a way to target ads by weather on Facebook and AdWords without using a tools like WeatherAds?

Neither AdWords or Facebook have inbuilt weather targeting capabilities. WeatherAds is the easiest, cheapest, and most powerful tool.

Written by Senya
Updated over a week ago

What verticals get the best lift from weather based advertising?

Weather affects sales of over 30% of all products and services. Here's all the different industries that are impacted by weather.

Written by Senya
Updated over a week ago

Launching Your Weather Triggered Campaigns

How do I launch my weather targeting?

Best practices for launching a weather adaptive campaign in AdWords and Facebook

Written by Senya
Updated over a week ago

Can I create my weather targeting without launching my campaigns just yet?

Here's how you set your weather targeting live without activating your campaigns. Alternatively, you can 'save and preview' your settings.

Written by Senya
Updated over a week ago

How frequently does WeatherAds update my campaigns?

WeatherAds makes changes to your AdWords and Facebook campaigns hourly, 24 / 7 / 365, based on latest weather data.

Written by Senya
Updated over a week ago

What are the meteorological values for each weather condition?

Here's a description for each of the weather conditions, and what values constitutes light, moderate and heavy amounts.

Written by Senya
Updated over a week ago

What do the blue, green and red circles on the map mean in the preview screen?

The circles on the map indicate where your ads are being shown and paused, and your bids being modified up or down.

Written by Senya
Updated over a week ago

I want to pause or end my weather targeted campaign. How do I do this?

WeatherAds can reactivate a paused campaign if you do not switch off your weather targeting first. Please read these instructions...

Written by Senya
Updated over a week ago

WeatherAds Feature Questions

Is it possible to copy over weather targeting across multiple campaigns (batch target)?

We are in the process of building out a bulk targeting feature. In the meantime, we can batch target campaigns for our paying clients.

Written by Senya
Updated over a week ago

Can I display dynamic weather information within my ad?

The ability to display dynamic weather data within the ad itself is a feature that we will be rolling out soon.

Written by Senya
Updated over a week ago

Do you have any reporting available within WeatherAds?

Getting reports on how weather impacts your digital marketing campaigns and the amount of time your ads were shown.

Written by Senya
Updated over a week ago

Can you target based on a single location rather than your audience’s weather?

WeatherAds now lets users trigger ads in all their geo targets based on the weather in one location.

Written by Senya
Updated over a week ago